Digital Marketing

This Digital Marketing short learning programme is offered and certified by Tshwane University of Technology (TUT).

Description

The programme is designed to kick-start or broaden your digital marketing knowledge using the latest in online learning techniques. It will provide you with the practical knowledge and skills necessary for developing and implementing digital strategies and measuring and validating growth opportunities for your brand and business across digital platforms for the most effective outcomes.

Duration

10 weeks

Course Curriculum

M1: Introduction to Digital Marketing

Digital marketing and its role in driving strategic business objectives

M2: The Digital Economy & Consumer

Understanding the digital economy and digital consumers

M3: Mobile Marketing

Master the key elements of mobile marketing – social, SMS, App, email

M4: Content Marketing

Its role in the context of marketing, brand building, and revenue regeneration

M5: SEM and Lead Generation

Drive visibility, increase discovery, and generate leads on search engines

M6: Social Media Marketing

Build connections, drive brand awareness, and generate leads

M7: Email Marketing

Create high-performing emails – Design, Copywriting, Segmentation

M8: UX Design - Website

Plan, design, deliver seamless web experience and increase conversion

M9: Digital Brand Strategy

Secure a valuable position, communicate with clarity and impact

M10: Marketing Analytics & Insights

Measure marketing impact, validate and assess growth opportunities

 

Entry Requirements

It is assumed that the participants registering for this programme have at least a Matric (Grade 12) or an equivalent qualification, with relevant private and public sector experience, basic knowledge of consumer behaviour, sales, marketing skills and basic computer literacy.

Learning Outcomes

At the end of this course, participants will have gained practical knowledge on how to:

  1. Use data to solve real-world problems, validate and assess growth and marketing opportunities for their brands/businesses
  2. Develop and implement core digital content strategies to acquire and retain customers profitably
  3. Analyse, assess and measure the effectiveness of content marketing campaigns, actions, and activities across channels
  4. Develop and implement social media, email, and search engine marketing to build meaningful connections with target audiences
  5. Generate user-centric, engaging, and persuasive marketing content to help achieve your business goals
  6. Use content to influence audience perceptions about your brand and build meaningful connections with them
  7. Leverage keywords and search engine marketing to increase customer conversion

Registration & Enquiries

Tel: +2712 111 7871/2

Email: registration@ticeafrica.com

enquiries@ticeafrica.com

Who Should Attend

Participants seeking to pursue a career in Digital Marketing or with the responsibility of developing and implementing an online brand and marketing strategy in their current or future roles. This includes Brand Managers, Social Media Specialists, Marketing Professionals, Marketing Executives, IT Professions, small business owners and entrepreneurs

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